RO.
About the brand
The brand "Ro" sought to establish a visual identity that authentically reflects its Scandinavian roots and commitment to organic, natural materials while conveying a sense of premium quality and warmth. As a mid-range clothing segment brand, it aimed to differentiate itself in a competitive market by emphasizing comfort and longevity in its products.
Solution
I designed a simple, lowercase, sans-serif logo for "Ro" to convey its understated elegance and modernity. The logo mark, abstract yet rooted in the brand name, exudes strength and boldness, reflecting the brand's commitment to quality.
The choice of typography included a modern sans-serif font paired with a handwritten font, striking a balance between contemporary aesthetics and a personal touch. This combination reinforces the brand's personality and warmth.
Inspired by the natural landscapes of pastures, I curated a colour palette featuring soft shades of green. This palette evokes the brand's connection to nature and communicates a sense of tranquility and harmony.
To inject playfulness and lightness into the visual identity, I incorporated charming illustrations of sheep, paying homage to the source material—sheep yarn. These graphic elements add a whimsical touch while reinforcing the brand's authenticity and care for its customers.
